Profit Mastery University

Profit Mastery Module #1
Introduction: Creating a Foundation for Change

In this introductory presentation, participants learn the primary causes of business failures and
underperformance and how to avoid them. Understanding the importance of monitoring financial
position is stressed, along with an action plan for achieving and maintaining the key steps to “fiscal
fitness.”

• Identify the seven components of a complete “Fiscal Physical”
• Understand the interrelationships in the Financial Operating Cycle
• Know the primary uses for net profits in a business

Profit Mastery Module #2
Financial Analysis

This presentation takes attendees beyond the basics of financial statement analysis in a sophisticated, decision-relevant format. Working through a real-life case study, participants explore the specific techniques of strategic financial analysis. Participants will learn about financial ratios and how to use them to analyze their company’s financial performance and to create change for the future. No prior
financial expertise needed.

At the conclusion of Financial Analysis attendees will be able to:

• Understand the critical need to consistently monitor financial position
• Create a practical process, using ratios, to assess financial performance: identifying strengths, weaknesses,
  and areas of opportunity
• Know how to use peer benchmarking in  business analysis
• Appreciate the dynamic relationships that exist between the balance sheet and income statement

In the second part of Financial Analysis, attendees continue working with the  case study and will move from simply identifying the symptoms of financial distress to learn how to solve the problems that cause  financial distress and quantify the effect of management inefficiency.

Attendees will be introduced to the Cause and Effect Road Map and the Profit Mastery Assessment, two tools they can use to advance the knowledge from Part 1.

At the conclusion of Financial Analysis Part 2, attendees will be able to:

• Understand the critical need to consistently monitor financial position
• Create a practical process, using ratios, to assess financial performance: identifying strengths, weaknesses, and areas of opportunity
• Know how to use peer benchmarking in business analysis
• Appreciate the dynamic relationships that exist between the balance sheet and income statement

Profit Mastery Module #3
Price-Volume-Costs

Break-Even Analysis is the tool that lets owners and managers gauge the results of changes in costs, volumes, or pricing. Break-Even provides a method to analyze the present to help drive future profits higher.

At the conclusion of Price-Volume-Costs, attendees will be able to:

• Determine how cost patterns affect profits, and analyze the present to make better decisions about the future
• Measure the profitability of individual locations and understand the specific criteria for opening and closing locations or departments
• Incorporate Break-Even Analysis into a strategy to manage costs
• Plan for growth by exploring effective expansion techniques
• Utilize "what if"  scenarios to calculate and substantiate  specific expansion, pricing, and purchasing decisions

Profit Mastery Module #4
Cash Flow

This presentation cuts straight to the bottom line with a discussion of why you need to perform cash flow analysis, how to do it, and the impact it can have on the way you run your company. Participants will build a profit plan and cash budget on a step by step basis. The case study also explores the effect of seasonal sales cycles on cash flow and profits.

At the conclusion of Cash Flow, attendees will be able to:

• Develop a profit plan and cash budget forecast
• Identify key patterns of cash flow
• Identify the financial impact of different cash flow patterns
• Identify the effects of short-term and long-term financial cycles
• Determine the  differences between net profit and cash flow
• Use their forecasts in variance reporting

Profit Mastery Module #5
Financial Gap Analysis

Without carefully managing your balance sheet to take positive control of growth, you can fall into the “Financial Gap.” This unique presentation allows participants to assess their current survival position, identify the potential costs of future growth, as well as get acquainted with the “Sponge Technique,” an innovative, realistic strategy to wring much needed cash out of a balance sheet.

At the conclusion of Financial Gap Analysis, attendees will be able to:

• Understand the effect of growth on the balance sheet
• Project the potential "Financial Gap"  created by growth
• Accurately determine the future asset needs of the company
• Identify key issues of financial leverage and debt structuring
• Find the money needed to pay for growth
• Identify inefficiencies that soak up cash

Profit Mastery Module #6
Financial Planning & Planning for Transition

Almost all companies have needs for additional capital at one time or another. There are many sources of funds for both debt and equity. Regardless of the source, a business owner must tell his or her story in a way that makes sense (and gets results). Learning the secrets to this process is the topic of this presentation.

At the conclusion of Financial Planning & Planning for Transition, attendees will be able to:

• Identify different types of asset needs and match them to means of financing
• Understand what specific sources are used to repay specific types of debt
• Identify the 5 "C's" of Credit
• Understand what information financing partners need in order to fairly evaluate a loan request
• Use the "Snake on a Ramp" to confirm you have the proper debt structure