Join Over 1 Million Profit Mastery University Alumni across 40 Years, 8 Countries, and 3 Languages

“We undertook the Profit Mastery training - outstanding training that really helped our franchisees understand not only how to build profits, but to understand balance sheet ratios and understand that cash is king and you need to accumulate it.”

Catherine Monson, CEO
Propelled Brands

“In the entire franchise industry, Home Instead Senior Care is the company many franchisors wish to emulate. It’s no coincidence that Home Instead uses the Profit Mastery program, and I’m confident it has played a significant role in their continued success.”

Eric Stites, CEO
Home Instead

“Profit Mastery is AMAZING! It gives me simple, easy and fun tools to really take a hard look at my business and see how I can improve. It is helping me to manage my cash flow and work more efficiently. And is giving me what I need to be PROFITABLE!”

Mike Lilygren, Co-Owner
Bridge Outdoors

“Profit Mastery helped me manage my business in a lot of different ways. The program taught me how to manage my cash flow, and really how to understand how my cash flow works. Profit Mastery is just that: learning how to master my profitability.”

Mel Folbrecht
SBDC Client

“As a small business lender, this course would benefit almost all of my customers. I wholeheartedly recommend this course to any business owner or individual looking to learn more about the financial aspect of their business.”

Kelly McCormack
Small Business Loan Officer

“So many seminars outline what you need to do - Profit Mastery showed us how to do it.”

Vicki Kraai, President
Sutton State Bank

“Recently, I attended a Profit mastery conference in Lansing, Michigan. What an experience! For the past 14 years I have owned and operated a Home Care company. The only regret I have, is not finding Profit Mastery sooner. The course outlined basic financial principals and helped lead me to a better understanding of my numbers, margin, and so much more. I’m so grateful for the folks at Profit Mastery. Working with them has given me the tools and knowledge to make better decisions related to growing my business and being able to serve more seniors in need!”

Kirstin Kolasa
Virtual Attendee

“Extremely helpful platform for my budding business! Thanks to the Small Business Administration, I was able to take an 8-week Profit Mastery Financial Course for free! It was a tremendous help with learning the ins and outs of running a profitable business. I liked the course so much that I continue to follow up with Profit Mastery and actually read their weekly email blogs - the only blog I read consistently.

I also got quick responses to all the questions I ask - even questions I haven’t seen them cover (yet) like non-for-profits.

I HIGHLY recommend this service to any new or existing business owner! It’s like having a business expert as your personal mentor!”

S. Nicole
Virtual Attendee

“Profit mastery has equipped me with the tools to ask insightful questions and utilize my company’s financial data to anticipate necessary actions for achieving sustainable growth.

Previously, I served as the Head of School at a small independent school before transitioning to manage an educational materials company. While I always had expert assistance with budgeting, I lacked a complete understanding of how to leverage numbers and projections to foster the business's growth and sustainability.

Profit mastery has empowered me to take charge of my budget and recognize how proactive measures can lead to a thriving business. I wholeheartedly recommend Profit Mastery to anyone running a business; these tools and insights have been incredibly beneficial to me.”

Kristin Patterson
Virtual Attendee

“We’d done everything wrong but didn’t realize it until this program. We’d expanded too quickly and didn’t understand the consequences. Now we know how our business really works. We owe our success to this program.”

Mike Joselyn
Building Source Inc.

“Finally, I got some hard-hitting answers to questions that my company has wrestled with for years.”

Jodi Bowser
Pyramid Printing

“Never a dull moment. I really liked the hands-on approach because it helped drive the information home for me.”

Willis Brown
Small Business Owner

“Very powerful in helping us simplify ways to run our company - it was powerful to visually see the math.”

Lisa Ray
Martinizing Dry Cleaning

“Solid information regarding financial issues in a very understandable manner. These tools allow us to confidently deal with planning.”

Stephan Nogan
Inn at Langly

“Dynamite presentation; as a CPA I attend many seminars each year for professional education; Profit Mastery is one of the few that provides value to my practice and my clients.”

Charles Mattern
CPA

“I have hated numbers forever! I always made excuses to not get involved in the financial aspect of our family business, but with everything that’s happened this year, it was imperative for me to get a grasp on the numbers. I’ve attempted many books and online courses, but this was the first one that not only made the content understandable, it was also fun. I felt very accomplished after each exam and ready to tackle each of the lessons with my own numbers. Thank you so much!”

Computer Data Services, LLC
Ohio

“I have been in banking/lending for 35 years. In spite of this I felt the training was an excellent and had several ah-ha moments. It not only was a good refresher but it lays out analysis in a different format that is applicable to both a lender and a business owner. The common sense, plain English approach accompanied by visuals allows for all concepts to be easily learned and utilized. I took this training/class at GSB in Madison literally 25 years ago and remember it as one of the best courses offered.”

Frandsen Bank and Trust
Wisconsin

“Excellent course! This course really brought together information that I have been wondering about for years. I am amazed of the content of the class and extremely appreciative of the opportunity to take it. The instructor is very good at explaining things. Thank you so much for your time and education.”

SBDC at SPSCC
Washington

“Excellent course. I’ve been in my field for 30+ years and learned some new ways of looking at the data. Thank you so much for this opportunity!”

SBDC Attendee
Ohio

“Profit Mastery will make me a much better banker, and a true resource for my clients. I will be a life-long advocate of your teaching, and intend to encourage all my colleagues and clients to take the course!”

Ralph Cumbee, President
First Community Bank of America

“I wish there was a course at my college that combined all aspects of this seminar together. I had some of these, but not all, and they never connected each of the parts like this seminar. I also wish I was able to provide this information to those students to give them more practical application.”

Michael Jarosinski
Heartland Business Bank

“The program was very informative and fast moving. I have used the knowledge gained to assist many of my small business clients.”

Jedd Whalen, CPA
Whalen & Co.

“I have, in my career, attended well over 1,000 hours of continuing professional education. This seminar was as good - if not better - than any I have ever attended in content, presentation, and relevance of materials.”

M.G. Wyre, CPA
Wyre CPAs

“The response from zees (regarding Profit Mastery) has been great - it is not often you hear gushing praise from where I stand, so this is one of the best responses in 10 years of doing this.”

Steve Murphy, Franchisee
Winmark (Once Upon a Child)

“Your presentation resonated with out franchisees and we received so many positive comments regarding the content of your message. We were also pleasantly surprised with how entertaining and humorous the presentation was.”

Kendra Shier, Vice President
The Melting Pot

“Very good stuff, helpful in my position as I am a banker working with many business owners. The curriculum helps me understand where I can add value to the relationship beyond being a source of funds.”

Bank Attendee

“JE Engineering experienced growth that led owners Cindi and Richard Jarvis to consider expanding. Before making this decision, however, Cindi wanted to be certain the expansion was warranted by the company’s financial performance. She turned to the Kalispell Regional SBDC to start her business planning through Profit Mastery.”

John Balsam, Regional Director
Kalispell SBDC (Montana)

“Thank you very much for two great days. Having been in the business world for over 40 years, there is not too much I haven't seen or heard, until Tuesday. Wow! I truly feel your seminar was the best that I have ever attended. It was humbling, enjoyable and most importantly, a tool for us to use to enhance our business model and to make the Big Frog bigger and stronger. Thank you!”

Leeward J. Bean, CEO
Big Frog Custom T-Shirts

“The Profit Mastery tools and components were instrumental in helping us educate our franchisees on the critical issues they need to focus on to build their businesses. Your unique style mixes powerful tools with an amazingly effective combination of motivation and humor, and was responsible for getting our franchisees involved.”

Gigi Harding, CEO
Kwik Kopy Printing

“On behalf of all the Big O dealers, but especially those that I spoke to directly, I would like to thank you for a great series of financial seminars and presentations at our recent convention. Without a doubt, these were the very best financial seminars (and possibly the best seminars) ever given at our convention. I look forward to working with you and the development of additional financial training that we can use with our franchisees on an ongoing basis.”

John B. Adams
Big O Tires, Inc.

“I was blown away by the content. By far, the best financial education seminar I've ever attended.”

Live Attendee
Merchants & Farmers Bank

“The participant feedback from our customers and prospects and the CPA's in attendance has been nothing short of overwhelming. I do not think that I have ever seen a seminar generate a more positive set of written participant evaluations ever.”

John E. Trial, Senior VP
Compass Bank

“The tools were great in helping put it all together from a franchisee training perspective, so that we can help them understand how to grow their business stronger & bigger.”

Winmark Attendee

“Because of this course, I can now look at my financial records and tell you how much I made this week, month or year. I can determine if I'm charging enough. I can create a cash flow for my upcoming year to see if I will be able to afford a major purchase. It is so freeing to have these tools. There is so much to learn from this course; I can't recommend it enough!”

Aubree Abernethy
Forget Me Not Floral Design

“I have taken numerous business courses, continuing education classes, and attempted many financial books but often find myself lost in the jargon. Profit Mastery gave me the confidence to "tackle this elephant" (and yes, I think the imagery is appropriate!). I believe this will be a game changer for me.”

Marty Vaughn, Franchise Owner College Hunks Hauling Junk

“The Profit Mastery seminar gives you the tools to analyze the current health of your business, as well as giving you the ability to be prepared for change within your business. It allows you to analyze what a particular situation will do for your business as well as to your business. It helps you to manage sales growth and/or increasing cost by building profit plans and budgets using financial forecasting tools.”

Leah Pinheiro
Winmark (Play It Again Sports)

“I'm enjoying the Profit Mastery newsletter. The recent one, Be Different, was well timed for me. The "homework" to list out the 10-15 things that make my company different, even if my competition has it on their list too. Then circle the 3-5 things you do best and, when combined, no one else offers. This is a great way to refresh my unique selling proposition. Spring, new growth, new focus - thanks!”

Laura Donnelly
Virtual Attendee

“Finally, someone addressing the importance of being distinctive does NOT mean easy, quick nor successful. If your personal distinctiveness does not align with business principles yet you continue to pursue them; the business principles win on the bottom line. Leaving you personally BROKE.”

Yolanda Johnson
Virtual Attendee

“I recently attended the Profit Mastery Cash Flow Mastery Workshop led by Colin King, and it was fantastic! Colin is incredibly knowledgeable and presented the material in an engaging way. The refreshed content is highly relevant and has already made a positive impact on my consulting business. I feel more equipped to help my clients as a PM Pro. Highly recommend this workshop - thank you, Colin!”

SJ Bulmer
Profit Mastery Certified Facilitator

“The best part was learning better the connection between the Income Statement (Profit/Loss) and the Balance Sheet. The example regarding using the connection to better prepare for asking a bank for a loan was outstanding and astounding. In all my years in business and reviewing these document I never learned such a simple way to figure it out.”

Paul Menig
Virtual Attendee

“Like these newsletters. Good reminders of what to look back on the analyze your business.”

Ken Knudsen
Virtual Attendee

“Great tools and must know information for any small business.”

Will A.
Virtual Attendee

“An alumni with the Profit Mastery program, initially with Steve LeFever and most recently Colin King. Excellent platform for Entrepreneurs, Bankers, and Business Advisors #SBDC. Profit Mastery delivers a practical refresh of the financial fundamentals. Colin's insight through weekly newsletter a worthy follow.”

David Stauffacher
Virtual Attendee

“Great information that every business owner needs!”

Kimberly Tiefenthaler
Virtual Attendee

“My husband took this class, and we are running our real estate business better because of it.”

Emily Vaughn
Virtual Attendee

“Profit Mastery is the Rosetta Stone of deciphering the language of business.  I always felt that I was missing the link from collecting business data to reading a PL & BS when it came to making business decisions.  I now have the tools to speak the same language as my banker, ask specific questions of my accountant and track data specific to my industry.”

Gina Tyhuis
Echo West Fresh

“This was so great!  I love that the SBDC offered this, because this has been an incredible resource, not just during the pandemic but for the future of my business overall.”

Shannon Bradford
The Gaucho & The Gringa

“Thank you for the flexibility of the online experience - I was able to watch and rewatch when I did not get a clear understanding.  I will watch again before I cannot.  As a small business owner, finding time to learn and practice is almost impossible but so important.  This was a great gift in so many ways.”

Amy Wolf
Virtual Attendee

“This course really helped me to better understand my own business and helped me develop the tools I needed, especially during the 2020 pandemic.  Thank you!”

Andrew Hanegmon
Iron Range Makerspace, LLC

“This 8 week course was fantastic!”

Darren Drake
The First State Bank

“This was one of the most interesting and easily understood seminars that I attended, I would highly recommend it to others.”

David Diedrich
Investors Community Bank

“Good information, made me think about things from a banks point of view.”

Jeff Dvorachek
Hawkins Ash CPAs LLP

“I thought this course would be a waste of time given the COVID situation, but it was extremely worthwhile and gives me hope for our future.”

Jill Pavlak
Urban Growler Brewing Company

“Course was wonderful!  I would love a course for small no AR cash based businesses.”

Suzy Levi
Defining You Pilates & Fitness

“Very informative. Steve is awesome and a great instructor, can't wait to implement!”

Robert Doran
BBD Solutions, LLC

“Excellent course!  As an SBDC advisor, I have had a follow-up contact from a business owner attending the workshop to review their own financial statements.”

Steve Schillig
Ohio SBDC Attendee

“We provide bookkeeping services to small businesses and nonprofit organizations.  I have already quoted from this training with at least two clients, thank you!”

Brandy Daniels
BNG Remote Office Partners