Colin King is the CEO of Profit Mastery. In 2023, he and Joe Van Deman acquired the company from founder Steve LeFever, with one goal: take a financial system that had already trained hundreds of thousands of owners and put it in front of hundreds of thousands more.
Colin is a CPA and a CFA. But the credentials are not the point. What he is good at is the thing most finance people are not: making the numbers make sense to the person who signs the front of the checks. He teaches the Profit Mastery system directly to owners, and he is writing the book that puts the whole method on the page, due Q1 2027.
His view is simple. Most small business owners are excellent at their craft and never got taught the numbers. That gap is not a character flaw. It is a curriculum problem. And it is fixable.
"If an owner can understand their numbers, they can change them. My whole job is making that first part happen."
Colin King, CEO final quote to confirm with Colin
Turning a 40-year system into a content company.
Teaching owners
The newsletter, live office hours, and bootcamps where Colin teaches the system in plain English.
Writing the book
The definitive Profit Mastery book, putting four decades of method into one place an owner can read and run. Due Q1 2027.
Building the system
PM Pro, the scorecard, and the community that turn one-time training into a system owners run for good.
Learn the system Colin teaches.
Start with the free newsletter, or step into PM Pro.