Webinar · Virtual
Price for Profit,
Not Just to Win the Job
Pricing is the fastest lever on profit. It's also the one most owners are scared to touch. One focused hour with Colin King to set prices that hold your margin.
Friday, August 21, 2026 · 10:00 to 11:00 AM ET · Live on Zoom · 1 hour
When
August 21, 2026
Friday, 10:00 to 11:00 AM ET
1 hour
Where
Live on Zoom
Cost
$39, or free with PM Pro
Small pricing moves, big bottom-line swings.
You set your prices three years ago, based on what felt fair. Since then your costs moved. Your competition moved. Your value moved. Your prices, mostly, did not. And every job you book at the old number leaves real money on the table.
In one hour, Colin shows you how to price to your real value. Where owners are underpricing right now (almost everyone, in at least one spot). And how to model what a small change does to your bottom line before you commit to it.
The math is more violent than people expect. A 5% price bump on the same volume can move profit 30, 40, even 50 percent. We'll show you where that math lives in your business.
You'll walk away able to:
- ✓Spot where you're underpricing today (almost every owner is, in at least one place).
- ✓Set prices from your value, not just your cost or what the shop down the street charges.
- ✓Model exactly how a price change hits your profit before you commit.
- ✓Have the price conversation with your customers without losing them.
Owners whose prices haven't kept up.
This is for owners of established businesses, roughly $500K to $10M, whose prices have not kept pace with their costs, their value, or both. If you've ever priced a job just to win it and then watched it underperform, this hour is for you.
Free for PM Pro members
This webinar is included free with PM Pro. Not a member yet? Email [email protected] and we'll sign you up for Pro and register you for this one at no extra cost. PM Pro is $1,200 a year: every monthly webinar, every quarterly workshop, monthly office hours with Colin, the full PMU curriculum, and the owner community. It's the tier we built for owners past the DIY-and-hope phase but not ready for a fractional CFO.
What owners say.
Colin runs it himself.
Colin King is CEO of Profit Mastery, and he teaches every PM Live session personally. The system has trained 250,000+ owners over 40+ years, and it runs inside SBDCs in every U.S. state, franchise networks from 50 to 500-plus units, and community banks and CPAs nationwide.
Stop pricing just to win the job.
One hour on the fastest lever you have on profit.