Read your financials, find the leaks, and keep more cash.

The $19 starter workbook for owners who are great at the work and stopped cold by the numbers. No accounting background needed. Finish it in an afternoon.

Get the workbook → $19 Or get it all in PM Pro

30-day keep-it-anyway guarantee · your $19 credits toward PM Pro

The problem

Tired of feeling like your finances are a foreign language?

You've got a handle on the day to day. The team, the customers, the work. Then you open QuickBooks or the bank account and stop cold. You're not alone, and it's not because you're bad at this. Most owners were simply never taught to read the scoreboard behind the business. You don't need a CFO or a degree to fix it. You need the few numbers that actually run your business, and one afternoon.

What you'll be able to do

By the last page

✓ Read your own P&L and balance sheet without the glaze
✓ Spot whether you're underpricing (most owners are) and fix it
✓ Know your real break-even and your "magic number" for any new cost
✓ Explain where your cash actually went, even in a great month
✓ Find at least one leak worth real money, and plug it
✓ Walk away with a one-page scorecard for your own business

A 5-minute taste

You might be underpricing right now.

Most owners confuse markup with margin. Say a product costs you $8 and you want to keep 60%. Mark it up 60% and you charge $12.80, but that's only a 37.5% margin. To actually keep 60%, the price is $20.00.

That gap is pure margin, on every sale. The workbook opens by finding yours, then teaches the rest from there.

$8 → $20.00

Cost ÷ (1 − target margin %). The right price, not the markup guess. One of several wins inside.

What's inside

Seven short chapters. One real win each.

✓ Quick win: the markup-vs-margin price check
✓ How your business actually works (the money cycle)
✓ Cash vs. profit: where your money really goes
✓ Read your numbers in 10 minutes

✓ Margin and pricing: the fastest path to profit
✓ Costs and break-even (and your magic number)
✓ Find the leak
✓ Your one-page starter scorecard + a 5-question health check

Every chapter follows a real coffee shop, then hands you a worksheet for your own business.

Why trust this

40+ years. 250,000+ owners.

Profit Mastery has taught owners to read their numbers for over 40 years, with 250,000+ owners trained and used by SBDCs in every U.S. state. The workbook is written by Colin King, our CEO, a CPA and CFA who still remembers opening QuickBooks in his first business and not knowing what to do. add cleared testimonials when consent confirmed

Get it now

$19. And a promise.

Use it for 30 days. If it doesn't show you money you're leaving on the table, email us for a full refund, and keep the workbook anyway.

And if you decide to go further, your $19 applies to PM Pro Membership. You're not losing the guide, you're getting everything around it.

$19

one-time · instant download

30-day keep-it-anyway guarantee

Get the workbook

Your $19 credits toward PM Pro if you upgrade. credit + price pending SKU master + sign-off

Questions

Before you buy

Do I need accounting knowledge?

No. Everything is in plain English, taught from zero, with a worked example the whole way through.

How long does it take?

An afternoon. It's built to finish in one sitting, with a worksheet at each step.

What if it's not for me?

30-day money-back guarantee, and you keep the workbook. No risk.

How is this different from PM Pro?

The workbook teaches you to read your numbers and build a paper scorecard. PM Pro is the running system: your live scorecard, the tools, benchmarks, cash forecasting, and a community of owners. Your $19 credits toward it.

Find the money you're leaving on the table.

$19, an afternoon, and at least one leak plugged.