Success Stories
Owners and partners, in their own words.
Forty years of teaching owners to master their numbers leaves a trail. Here is some of it. Google reviews still to add; proofread all quotes against the live testimonials page before publish
What they say
Trusted across franchises, banks, and Main Street.
★★★★★
"Outstanding training that helped our franchisees understand how to build profits."
Catherine Monson CEO, Propelled Brands
★★★★★
"In the entire franchise industry, Home Instead is the company many wish to emulate."
Eric Stites CEO, Franchise Business Review
★★★★★
"So many seminars outline what you need to do. Profit Mastery showed us how to do it."
Vicki Kraai President, Sutton State Bank
★★★★★
"Profit Mastery helped me manage my business in a lot of different ways. The program taught me how to manage my cash flow, and really how to understand how my cash flow works."
Mel Folbrecht SBDC Client
★★★★★
"As a small business lender, this course would benefit almost all of my customers. I wholeheartedly recommend this course to any business owner or individual looking to learn more about the financial aspect of their business."
Kelly McCormack Small Business Loan Officer
★★★★★
"Great presenter; Colin has a mastery for the content he is presenting. Very thorough and kept the class engaged throughout sessions."
Graduate School of Banking Attendee
★★★★★
"Really enjoyed this class. I have been a lender for some time and found a lot of value from this class."
Graduate School of Banking Attendee
★★★★★
"Colin was very informative and proactive with the class, answered all questions and provided real life examples that will help the class."
Graduate School of Banking Attendee
★★★★★
"Recently, I attended a Profit Mastery conference in Lansing, Michigan. What an experience! For the past 14 years I have owned and operated a Home Care company. The only regret I have is not finding Profit Mastery sooner."
Kirstin Kolasa Virtual Attendee
★★★★★
"Extremely helpful platform for my budding business! Thanks to the Small Business Administration, I was able to take an 8-week Profit Mastery Financial Course for free!"
S. Nicole Virtual Attendee
★★★★★
"Profit Mastery has equipped me with the tools to ask insightful questions and utilize my company's financial data to anticipate necessary actions for achieving sustainable growth."
Kristin Patterson Virtual Attendee
★★★★★
"Colin did a good job of providing real examples and walking through the processes step by step in ways that will be applicable to real scenarios."
Graduate School of Banking Attendee
★★★★★
"This was a great elective with an excellent instructor. Pacing was a bit fast, but he was covering a lot of material quickly. I would highly recommend bringing Colin back next year."
Graduate School of Banking Attendee
★★★★★
"Colin was great. He was happy and excited about the subject, and he was very easy to listen to. So far, I've enjoyed his class the most out of the 2 years I've been here so far."
Graduate School of Banking Attendee
★★★★★
"Great tools, no paywall or sales pitch to use the resource. Colin is walking the same path (small biz owner) as our clients and understands their limitations and challenges."
ASBDC Conference Attendee
★★★★★
"My fave session! Very actionable and practical, excited to share more with clients and to have a tool to assist businesses with their cash flow planning."
ASBDC Conference Attendee
★★★★★
"Truly important info that SBDC advisors and business owners need to know."
ASBDC Conference Attendee
★★★★★
"We'd done everything wrong but didn't realize it until this program. We'd expanded too quickly and didn't understand the consequences. Now we know how our business really works."
Mike Joselyn Building Source Inc.
★★★★★
"Finally, I got some hard-hitting answers to questions that my company has wrestled with for years."
Jodi Bowser Pyramid Printing
★★★★★
"Never a dull moment. I really liked the hands-on approach because it helped drive the information home for me."
Willis Brown Small Business Owner
★★★★★
"Great instructor. I learned more from this class as a lender that will help me in my every day role than I learned from other classes."
Graduate School of Banking Attendee
★★★★★
"Colin was very knowledgeable and very passionate about the topic! He gave great tips and made the subject enjoyable and easy to understand."
Graduate School of Banking Attendee
★★★★★
"Colin was very enthusiastic about the content. He appreciated questions and gave detailed explanations."
Graduate School of Banking Attendee
★★★★★
"Very powerful in helping us simplify ways to run our company - it was powerful to visually see the math."
Lisa Ray Martinizing Dry Cleaning
★★★★★
"Solid information regarding financial issues in a very understandable manner. These tools allow us to confidently deal with planning."
Stephan Nogan Inn at Langly
★★★★★
"Dynamite presentation; as a CPA I attend many seminars each year for professional education; Profit Mastery is one of the few that provides value to my practice and my clients."
Charles Mattern CPA
★★★★★
"I enjoyed Colin's approach and enthusiasm, made it interesting."
Graduate School of Banking Attendee
★★★★★
"Colin broke it down to make the concepts easy to understand and to apply to our day to day."
Graduate School of Banking Attendee
★★★★★
"Colin was extremely intelligent and helpful with this topic. He's been one of my favorites yet."
Graduate School of Banking Attendee
★★★★★
"I have hated numbers forever! I always made excuses to not get involved in the financial aspect of our family business, but with everything that's happened this year, it was imperative for me to get a grasp on the numbers."
Computer Data Services, LLC Ohio
★★★★★
"I have been in banking/lending for 35 years. In spite of this I felt the training was excellent and had several ah-ha moments."
Frandsen Bank and Trust Wisconsin
★★★★★
"Excellent course! This course really brought together information that I have been wondering about for years."
SBDC at SPSCC Washington
★★★★★
"The skills learned in this course will help me to analyze credits in future approval committees."
Graduate School of Banking Attendee
★★★★★
"This was a huge value-add for me at GSB. I'll use this information with good frequency."
Graduate School of Banking Attendee
★★★★★
"There was a lot to learn for introduction or even experienced analysts/lenders."
Graduate School of Banking Attendee
★★★★★
"Excellent course. I've been in my field for 30+ years and learned some new ways of looking at the data. Thank you so much for this opportunity!"
SBDC Attendee Ohio
★★★★★
"Profit Mastery will make me a much better banker, and a true resource for my clients. I will be a life-long advocate of your teaching."
Ralph Cumbee President, First Community Bank of America
★★★★★
"I wish there was a course at my college that combined all aspects of this seminar together. I had some of these, but not all, and they never connected each of the parts like this seminar."
Michael Jarosinski Heartland Business Bank
★★★★★
"The program was very informative and fast moving. I have used the knowledge gained to assist many of my small business clients."
Jedd Whalen CPA, Whalen & Co.
★★★★★
"I have, in my career, attended well over 1,000 hours of continuing professional education. This seminar was as good - if not better - than any I have ever attended."
M.G. Wyre CPA, Wyre CPAs
★★★★★
"The response from zees (regarding Profit Mastery) has been great - it is not often you hear gushing praise from where I stand, so this is one of the best responses in 10 years of doing this."
Steve Murphy Franchisee, Winmark (Once Upon a Child)
★★★★★
"Loved to break down the financial statement again to understand why we do what we do in underwriting."
Graduate School of Banking Attendee
★★★★★
"I loved the financials that he provided for financial analysis. I especially liked the conversation about breakeven."
Graduate School of Banking Attendee
★★★★★
"All material was beneficial in my lending role. The real-life examples/scenarios were helpful."
Graduate School of Banking Attendee
★★★★★
"Your presentation resonated with our franchisees and we received so many positive comments regarding the content of your message."
Kendra Shier Vice President, The Melting Pot
★★★★★
"Very good stuff, helpful in my position as I am a banker working with many business owners. The curriculum helps me understand where I can add value to the relationship beyond being a source of funds."
Bank Attendee
★★★★★
"JE Engineering experienced growth that led owners Cindi and Richard Jarvis to consider expanding. Before making this decision, however, Cindi wanted to be certain the expansion was warranted by the company's financial performance."
John Balsam Regional Director, Kalispell SBDC (Montana)
★★★★★
"Thank you very much for two great days. Having been in the business world for over 40 years, there is not too much I haven't seen or heard, until Tuesday. Wow!"
Leeward J. Bean CEO, Big Frog Custom T-Shirts
★★★★★
"The Profit Mastery tools and components were instrumental in helping us educate our franchisees on the critical issues they need to focus on to build their businesses."
Gigi Harding CEO, Kwik Kopy Printing
★★★★★
"On behalf of all the Big O dealers, but especially those that I spoke to directly, I would like to thank you for a great series of financial seminars and presentations at our recent convention."
John B. Adams Big O Tires, Inc.
★★★★★
"I will reiterate, this was a very helpful class. I'm an experienced lender with a background in credit and I found this very helpful."
Graduate School of Banking Attendee
★★★★★
"I liked the practical application of the stuff we were talking about. Seeing what different measures and comparisons could mean for a business."
Graduate School of Banking Attendee
★★★★★
"Enjoyed the discussion of contribution margin, including insights related to charting operating expense."
Graduate School of Banking Attendee
★★★★★
"I was blown away by the content. By far, the best financial education seminar I've ever attended."
Merchants & Farmers Bank Live Attendee
★★★★★
"The participant feedback from our customers and prospects and the CPA's in attendance has been nothing short of overwhelming."
John E. Trial Senior VP, Compass Bank
★★★★★
"The tools were great in helping put it all together from a franchisee training perspective, so that we can help them understand how to grow their business stronger & bigger."
Winmark Attendee
★★★★★
"Because of this course, I can now look at my financial records and tell you how much I made this week, month or year."
Aubree Abernethy Forget Me Not Floral Design
★★★★★
"I have taken numerous business courses, continuing education classes, and attempted many financial books but often find myself lost in the jargon."
Marty Vaughn Franchise Owner, College Hunks Hauling Junk
★★★★★
"The Profit Mastery seminar gives you the tools to analyze the current health of your business, as well as giving you the ability to be prepared for change within your business."
Leah Pinheiro Winmark (Play It Again Sports)
★★★★★
"I'm enjoying the Profit Mastery newsletter. The recent one, Be Different, was well timed for me."
Laura Donnelly Virtual Attendee
★★★★★
"Finally, someone addressing the importance of being distinctive does NOT mean easy, quick nor successful."
Yolanda Johnson Virtual Attendee
★★★★★
"I recently attended the Profit Mastery Cash Flow Mastery Workshop led by Colin King, and it was fantastic!"
SJ Bulmer Profit Mastery Certified Facilitator
★★★★★
"The best part was learning better the connection between the Income Statement (Profit/Loss) and the Balance Sheet."
Paul Menig Virtual Attendee
★★★★★
"Like these newsletters. Good reminders of what to look back on to analyze your business."
Ken Knudsen Virtual Attendee
★★★★★
"Great tools and must know information for any small business."
Will A. Virtual Attendee
★★★★★
"An alumni with the Profit Mastery program, initially with Steve LeFever and most recently Colin King."
David Stauffacher Virtual Attendee
★★★★★
"Great information that every business owner needs!"
Kimberly Tiefenthaler Virtual Attendee
★★★★★
"My husband took this class, and we are running our real estate business better because of it."
Emily Vaughn Virtual Attendee
★★★★★
"Profit Mastery is the Rosetta Stone of deciphering the language of business."
Gina Tyhuis Echo West Fresh
★★★★★
"This was so great! I love that the SBDC offered this, because this has been an incredible resource."
Shannon Bradford The Gaucho & The Gringa
★★★★★
"Thank you for the flexibility of the online experience - I was able to watch and rewatch when I did not get a clear understanding."
Amy Wolf Virtual Attendee
★★★★★
"This course really helped me to better understand my own business and helped me develop the tools I needed, especially during the 2020 pandemic."
Andrew Hanegmon Iron Range Makerspace, LLC
★★★★★
"This 8 week course was fantastic!"
Darren Drake The First State Bank
★★★★★
"This was one of the most interesting and easily understood seminars that I attended, I would highly recommend it to others."
David Diedrich Investors Community Bank
★★★★★
"Good information, made me think about things from a bank's point of view."
Jeff Dvorachek Hawkins Ash CPAs LLP
★★★★★
"I thought this course would be a waste of time given the COVID situation, but it was extremely worthwhile and gives me hope for our future."
Jill Pavlak Urban Growler Brewing Company
★★★★★
"Course was wonderful! I would love a course for small no AR cash based businesses."
Suzy Levi Defining You Pilates & Fitness
★★★★★
"Very informative. Steve is awesome and a great instructor, can't wait to implement!"
Robert Doran BBD Solutions, LLC
★★★★★
"Excellent course! As an SBDC advisor, I have had a follow-up contact from a business owner attending the workshop to review their own financial statements."
Steve Schillig Ohio SBDC Attendee
★★★★★
"We provide bookkeeping services to small businesses and nonprofit organizations. I have already quoted from this training with at least two clients, thank you!"
Brandy Daniels BNG Remote Office Partners
The proof behind the praise
Four decades. Real numbers.
250,000+
owners trained
40+
years field-tested
50
states, every SBDC
22,000+
on the newsletter
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